RAYE IS THE EXPERIENTIAL, BRANDED ARCHITECTURE + ENVIRONMENTAL DESIGN
DIVISION OF GERTRUDE, INC., A GLOBAL INNOVATION, BRAND DEVELOPMENT,
ADVERTISING, AND MARKETING SERVICES CONSULTANCY.

RAYE SPECIALIZES IN CUSTOM-DESIGNED, ACTIVATION-READY, FULLY MOBILE
PREMIUM ARCHITECTURAL ENVIRONMENTS, PURPOSED ACROSS MULTIPLE CATEGORIES
FOR BRAND OWNERSHIP OR RENTAL.

TURNING BRAND ARCHITECTURE INTO BRANDED ARCHITECTURE

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Apr. 0-05 '17

PRESS - A NEXT GEN AGENCY

GERTRUDE Can't Stop

As an agency constantly evolving, GERTRUDE disrupts, invents and perhaps foremost, evolves. Its high-end clientele includes global companies such as Absolut Vodka, Adidas, Coca-Cola, Diageo, Disney and Google, to name a few. Whereas other agencies would have settled for such an esteemed roster, GERTRUDE is......Read More

Feb. 0-15 '17

LAUNCH - KETEL ONE VODKA

RAYE Designs Branded Architecture For Ketel One Vodka

RAYE has followed up on their successful prior experiential work for DIAGEO brands I.W. HARPER Bourbon and Studebaker Cocktails with development of branded architecture for DIAGEO pillar spirit Ketel One Vodka. RAYE in conjunction with GERTRUDE developed brand design for......Read More

Feb. 0-01 '17

NEWS - RAYE TURNS ONE

RAYE Turns 1

GERTRUDE’s Experiential, Branded Architectural, + Environmental Design division RAYE celebrates its 1st year and looks to expand its experiential outlook in 2017, crafting exclusive and exquisite environments for its clients. RAYE takes experiential to a completely new level, transforming a brand’s strategic architecture into physical, branded......Read More

Feb. 0-24 '16

PRESS - BRANDING MEETS ARCHITECTURE

This Ad Agency Blends Branding With Architecture

A local advertising agency is dipping its toes into the architecture business. RAYE, a new division of Chicago-based branding specialists GERTRUDE, INC., specializes in designing spaces and small structures in a style that shows off the client company's personality. "We're mixing branding and......Read More

Feb. 0-01 '16

NEWS - RAYE OPENS

GERTRUDE Opens Branded Architecture Division "RAYE"

GERTRUDE, INC. officially announces the opening of RAYE — the agency’s new Experiential, Branded Architecture, and Environmental Design that specializes in premium branded shipping container design, modification, and activation. Backed by GERTRUDE’s branding expertise, RAYE takes experiential to a completely new......Read More

Oct. 0-01 '15

LAUNCH - STUDEBAKER WHISKY 6iX

RAYE Designs STUDEBAKER "Whisky 6ix" Experience

GERTRUDE, along with the agency’s design and branded architecture teams (OZ MFG. COMPANY and RAYE), completed a wildly successful brand launch event for STUDEBAKER, a new-to-world, premium whisky cocktails brand from global spirits giant, DIAGEO. For one night, specially invited media,......Read More

Sep. 0-01 '15

LAUNCH - GERTRUDE GLOBAL HQ

RAYE Designs Container Entrance For New Global HQ

The entrepreneurial spirit and passion for ideas that have made GERTRUDE, along with the agency's design division OZ MFG. COMPANY, and branded architecture division RAYE, a leader in the marketing innovation space show nowhere more clear than within the space itself.

To meet......Read More

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