This Ad Agency Blends Branding With Architecture
A local advertising agency is dipping its toes into the architecture business. RAYE, a new division of Chicago-based branding specialists GERTRUDE, INC., specializes in designing spaces and small structures in a style that shows off the client company’s personality. “We’re mixing branding and architecture,” says Chief Creative Officer Otis Gibson, a veteran of Leo Burnett who founded GERTRUDE in 2005.
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