GERTRUDE Can’t Stop
As an agency constantly evolving, GERTRUDE disrupts, invents and perhaps foremost, evolves. Its high-end clientele includes global companies such as Absolut Vodka, Adidas, Coca-Cola, Diageo, Disney and Google, to name a few. Whereas other agencies would have settled for such an esteemed roster, GERTRUDE is not your regular creative agency: founder and chief creative officer Otis D. Gibson and president Heather Knapp wouldn’t let it be.
RAYE, their latest adventure, branches into new creative territory for the agency. RAYE envisions brand as place. What does this really mean? Think a retired 1967 CTA train car transformed into a 1920s-inspired club car, an original 1928 Ford Model A used to launch a 142-year-old bourbon brand and a repurposed shipping container turned speakeasy.