RAYE Celebrates 2nd Birthday
GERTRUDE’s Experiential, Branded Architecture, + Environmental Design division RAYE celebrates its 2nd year crafting branded environments and experiences for its clients. RAYE takes experiential to a completely new level, transforming a brand’s strategic architecture into physical, branded architecture through the design and fabrication of structures that deliver one of a kind brand engagements. Branded Architecture is the sum of Strategy + Design + Architecture + Advertising.
RAYE also transforms the ordinary into the extraordinary through the development of custom branded environments. Specifically, RAYE specialized in custom-designed, activation-ready, fully mobile, premium architectural environments, including premium branded shipping container design, modification, and activation.
In 2017, RAYE completed several stunning new projects. For DIAGEO, RAYE supported the global brand refresh of DIAGEO’s #1 selling vodka, Ketel One, with the design and fabrication of a brand new modular system reflecting the brand’s core positioning around 11 generations of heritage, dutch character, and obsessive attention to detail through exquisitely crafted engineering, design, and finishing. Furthermore, RAYE extended the design to branded bar concepts for Ketel One’s key National sports stadium activations and VIP consumer experiences.
Recently RAYE also developed the design framework and branding application for the Midnight Pig Tap Room, a new concept from Sonas Hospitality Co that launches in 2018.
Feb 1st also marks the 13th birthday of GERTRUDE, INC., and 4th birthday of Design + Production division OZ MFG. COMPANY.