RAYE Turns 1
GERTRUDE’s Experiential, Branded Architectural, + Environmental Design division RAYE celebrates its 1st year and looks to expand its experiential outlook in 2017, crafting exclusive and exquisite environments for its clients. RAYE takes experiential to a completely new level, transforming a brand’s strategic architecture into physical, branded architecture. Branded Architecture is the sum of Strategy + Design + Architecture + Advertising. RAYE specializes in custom-designed, activation-ready, fully mobile, premium architectural environments, including premium branded shipping container design, modification, and activation.
RAYE has completed projects for several global brands. For DIAGEO, RAYE supported the launch of two product innovations brands, I.W. HARPER Kentucky Straight Bourbon Whisky and STUDEBAKER Expertly Crafted Whisky Cocktails. For the latter, RAYE redeveloped a 20′ shipping container into a custom designed and fabricated “modern speakeasy”. For this DIAGEO activation RAYE also turned a CTA train car into a classic prohibition era inspired club car. For I.W. HARPER, RAYE conceived, designed, customized, and produce an original 1928 Ford Model A Huckster for PR and retail activation. The vehicle was featured at the I.W. HARPER Chicago PR launch event, and lives permanently in the I.W. HARPER room at the Stitzel-Weller Distillery in Louisville, Kentucky.
2017 will bring about ancillary activations for parent company GERTRUDE and their creative clientele. As companies look to create experiences for their customers, RAYE can transform the ordinary into the extraordinary through experiential executions of ideas and imagination. RAYE turns brand architecture into branded architecture, creating premium mobile experiences that deliver; one of a kind brand engagements.