McDonald’s – 20 ft Shipping Container – Showroom

McDONALD’s CONTAINS HAPPINESS

McDonald’s was seeking a way to expand the reach of their “Happy Meal” virtual reality program nationally. GERTRUDE’s Experiential + Architecture division RAYE responded with a mobile experiential concept for the QSR giant featuring a fleet of larger-than-life Happy Meals, imagined from custom-designed and branded, bright red shipping containers.